What is a Webinar?
A Webinar is a combination word of web + seminar.
When planning a Seminars at a location you used to look for a good venue and catering which had be included right. Well that’s not needed here but hosting and planning a webinar is a whole lot different scenario.
Seminars used to be the place to network with like minded people and was a platform to showcase your services or product offering.
Webinars are executed using Webinar Software which allow people to come online and attend these special events. Its a lot easier said than done. The benefits of hosting a webinar is limitless.
Webinars are often used to presentations online, lectures, video workshops .These online events are usually interactive, business-related and allow you to share your knowledge with virtually anyone in the world.
With the software and bandwidth available to plan webinars better it has become so much easier than organizing a seminar or lecture in real life. Mainly because you don’t need to have a big venue to host a large number of attendees. You can invite people from all around the globe, to meet in real-time, and if they can’t participate live, you can record the webinar and send them the recording later.
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• unconventional & entertaining
• provide added value
Webinars can also help you build a personal connection with your audience. They put a face to your brand – and sell not only on your product, but also your team and culture.
What are the features of Webinar?
- Managing Your Presentation Slides when you are on a webinar
- Enabling Chatting to engage your audience and answer their questions
- Screen Sharing your webinar content (Audio, Video or Presentations)
- Using Whiteboard Feature to explain complex topics live
- Feedback Surveys and Polls When you have a large Audience
- Communicate with your team in remote locations
- Promote Your Offers and Products on a live webinar
- Run Online Onboarding and Training of Employee
- Recording the entire Webinar and Sending them to view it later
Where are Webinars used ?
You can use webinars to:
• Get more leads (better brand recognition)
• Get more sales (better conversions)
• Get greater engagement and loyalty (better retention, smaller churn)
You can also use online presentations to build your brand awareness and position yourself as a subject matter expert.
Just remember you’ll need a promotional campaign to pack your seats!
Especially if your presentations are the product you sell – such as business consultations or language classes.
Show your audience the value they get by joining you online.
You can host events like:
- New user onboarding
- Product demos
- Feature-specific trainings
- Business announcements
- Town hall meetings
- Collaborative events
- Motivational / encouragement sessions
Each year, webinars continue to increase in popularity, effectiveness and reach.
Diversify how you present your content With webinars, you can deliver your content in completely new ways.
Some people will like what you say, but won’t want to read long blog posts. Instead, they prefer to watch a video.
Webinars help you reach these people, and encourage them to follow your blog and sign up for your mailing list.
How to pick Webinar Topics?
When choosing a webinar topic, consider these questions:
- What questions does your audience ask?
- Look at common online searches or comments on your blog posts.
- What industry topics can you confidently talk about for a half-hour?
- Consider specific, niche topics you can cover in a short amount of time.
- Which of your past blog posts performed well?
- Review your old content to inspire potential webinar topics.
- Are you open to feedback?
- Use the webinar to get real-time feedback from your audience about their struggles.
Then think about what you could do to help solve their problems
Here are a few more ideas:
- You don’t live in a silo! Reach out to your audience via your email list, blog, or social media and ask what webinar they’d like to see.
- See what webinars other people in your industry are hosting. Is there a topic no-one’s covered? Be unique!
- Armed with a few ideas, ask yourself: Would I want to attend this webinar?
- Will people leave it with a solution to an actual problem?
- Will they feel they got value?
Check out these real-world examples:
- Great Holiday Marketing Campaign Ideas
- A/B Test Your Way to Email Success
- How to Use Digital Marketing to Drive More Leads to Your Business
- Sell More With Ecommerce Landing Pages
- How Big Brands Blend Video With Marketing Automation
- 11 Consumer Behavior Secrets to Improve Automated Marketing
Preparing your Webinar Presentation
Preparing your presentation
You’re now ready to finalize your webinar and get ready to present it.
Include a mix of slides:
- Introduction slide
◦ Introduce the topic, yourself, and/or your co-presenter.
- Agenda slide
◦ Go over the webinar contents and how long it will run.
- Slides with examples
◦ Show real-world examples or best practices to backup your topics or ideas.
- Information slides
◦ Strike a balance between slides with images or examples, and slides with text-based information and bullet points.
- Summary slide
◦ Recap the topics covered in the webinar.
- Conclusion slide
◦ Include your contact details and social media links.
Hone your presenter personality.
- People like passionate, energetic speakers.
◦ Practice your presentation in the mirror or record yourself until you feel comfortable.
- Brainstorm ways to encourage audience participation.
◦ Webinars allow you to interact directly with your audience.
Can you use polls, targeted questions, an ‘open forum’ or ‘town hall’ session to get them engaged?
Here's a Webinar must do checklist
Customize webinar with heavy-hitting title
Specify time and date
Determine webinar access (free or password-protected)
Enable social sharing for increased registrations
Direct registrants to a specific campaign
Determine if registrants should be added to the autoresponder cycle
Leave a lobbying message
Create promotional materials to increase webinar sign-ups
Start prepping your equipment
Finalize your webinar plan
Decide on webinar invitation or mailing schedule
Create a landing page to send registrant traffic
Design and send out an invitation
Ensure you have a functioning microphone
Get your thoughts on paper.
Create a brainstormed list of webinar content ideas to make sure that you’ve deliberated over your ideas.
Consider writing a blog post for practice explaining your ideas.
Watch a few TED talks from master speakers
Rehearse your webinar 3 times, with 3 different audiences (to maximize the value of your feedback)
Plan presentation and webinar timeline: you’ll want to keep notes nearby to keep you on track
Breathe! Webinars are most interesting and engaging when you can’t feel the presenter sweating through the microphone.
Take steps to keep your stress low in the days leading up to your webinar.
High-quality webcam (if planning on streaming your video)
Fast, stable WiFi or landline connection if available
Establish a quiet location to host the webinar
- Clean up your computer’s desktop if you plan on sharing your screen
The Day of webinar considerations:
Video/web camera are working well
The microphone is working and sounds good
All presenters can be seen and/or heard
All necessary windows are opened (slideshow is synced up and ready to go)
Chat software and other distractions are closed
There are no Internet connectivity issues (plug into a landline if you can)
All recording systems are in place
Your presentation screen appears properly
Enable recording function
Make sure you have a glass of water handy and that you’ve eaten breakfast
Wait few seconds, for those who log in at the last moment, before beginning the introduction
Post or schedule an update about your webinar across your social media platforms.
Link back to the webinar landing page.
Announce it in your next email newsletter and on your website.
Reference your webinar in relevant communities or groups on social media.
Tag your webinar partner so they see you promoting it.
- Check your partner promotes the webinar to their online audiences
Well here’s one more important list to check if you are working with a partner
Important tips to remember when working with a webinar partner
Confirm the webinar topic and bullet points to cover.
- Check they’re happy for you to record and distribute the webinar.
- Agree on a joint promotion, such as sharing on their social media or emailing their audience.
- Get their presenter bio and headshot.
- Schedule a rehearsal and confirm the webinar date.
Check with your partner:
◦ Do they want to use their headshot or video stream in the webinar?
◦ How do they want to run the Q&A session ?
◦ Do you both have a stable Internet connection? Ethernet is best.
◦ Is the sound quality good?
◦ Are other applications like Skype disabled during the webinar?
◦ Do your screens appear properly in the presentation?
◦ When will they join you in the webinar room?
Ideally, this should be 45 minutes before the start time to check everything is set up properly, and troubleshoot any issues.
How to plan your Webinar Presentation on the Event Day?
Here what you can do to make this as smooth and easy for you and your audience:
Get started as soon as possible.
- Start with your most compelling idea or point, to hook the audience.
- This should entice your audience, so they stick around after your introduction.
- Provide a clear outline.
- Introduce and clearly explain each slide.
- The slides should follow a logical order, so your audience can stay focused and engaged.
- Finding great visuals.
- Use less text and more visuals.
- Strong, eye-catching images and color keeps your audience hooked.
- Highlight the most important points in each slide.
- Include bulleted lists where relevant.
- Use bold, italics or other formatting to attract the eye.
- Don’t clutter slides with too much information.
- Keep moving, and only stay on each slide for 2 or 3 minutes.
- Limit slide animation.
- It might seem fun, but animations are often distracting.
- Keep it relevant, actionable and unique.
- Your webinar topic and content should stand out and offer your audience value
Webinar technical checklist
On the day of your webinar, run a tech test to boost your confidence and avoid making mistakes.
- 2 hours before your practice webinar: send a reminder email to a fake attendee list. This can include email addresses you occasionally use, as well as a friend who’s happy to help out.
- 1 hour before: do a sound and system check.
- 15 minutes before: use the GetResponse webinar reminder to announce your webinar is due to start.
- Every 5 minutes before: check in with attendees as they join the webinar. Let them know you’ll start two minutes after the webinar time.
- When the webinar starts: welcome your pretend audience. You might feel less silly if a friend attends!
- 2 minutes after: Run through your entire presentation.
- During the webinar: Have your friend ask a few questions, and use the webinar interface to answer them.
- At the end: Finish on time and check the webinar recording.
take a deep breath. You’re now ready for the real thing!
Post an about your webinar on all of your social media platforms.
◦ Link back to webinar landing page.
- Post a reference to your webinar in any relevant communities/groups on Facebook, LinkedIn, etc.
- Make sure you are tagging/copying your webinar partner so they know you are promoting the webinar.
- Check in with your webinar partner to make sure they are promoting the webinar to their audience and on their social profiles
Day on the Webinar
3-4 hours before start: send your contacts a final call to register.
- 1-2 hours before start: check the automatic reminder is sent to registrants.
- 1.5 hours before start: print your presentation notes and prepare your space.
◦ Remove all distractions and silence any noise.
- 1 hour before start: run the sound and system check with your partner.
◦ Enable chat moderation if you’re using it.
- 2 minutes before start: Begin recording.
- Start: Begin on time, but wait a few seconds before speaking.
- Introduce the topic and presenter.
- Run the presentation as planned.
- Moderate chats.
- After the presentation: introduce the Q&A session and invite questions.
- Two minutes before end: Alert the presenter and invite one more question.
- Close: thank the presenter and attendees, and end the session
Webinar Follow-up and to do list
Webinar follow-up workflow example and to do list
Within one day after your webinar, you can start following up with registrants.
- Prepare your recording message.
- You can create it as a newsletter or automation message.
- Include a link to the webinar recording exported from your account.
- Consider including a link to a survey for feedback on your webinar.
- Build your workflow (if you’re using automation) to send the recording after you apply the registrant tag.
- This can also include any additional tagging or scoring, or reminders based on message engagement.
- Tag registrants to trigger the webinar recording send.
- Send the recording to all registrants, not just those who attended.