A Beginners Guide To Grow Your Email List
What is an Email List?
- Growing you Email list is one of the most important things to take care of and start building when you are trying to build any online business. This is considered the most valuable asset in any online business.
- Most important requirement would be to have a website/blog or a social profile
- A simple way to start is to have a blog and use a landing page to drive traffic for signups
To start your email list building here are some important dos and don’t
Dos
- Start with an Intro – Who you are? (Provide details of your name website name or company name
- What content would you be sending- (for eg: I would be sending them make money online tips and reviews info on biweekly basis. Its always better to reassure them that you are not a spammer and they have the right to get their consent removed at any time
- Secure your signups with recapta
Don’t
- Never purchase email subscribers a complete no-no
- Avoid publicly available email like [email protected] or [email protected]
- Nonexistent mail
Table of Contents:
- What is Email List?
- What is a Lead Magnet?
- Create a Signup Form.
- Using Popup or Exit Intent Form.
- Welcome Email
- Landing Page to build your list.
- Landing Page checklist
- Email Marketing Strategy
- Video Marketing content for social media
- 404 page optimization for list building
- Outreach Email
- About Page Optimization.
- Social Media Content Creation
- Content calendar creation.
- Blog Commenting Etiquette.
- Guest Blogging to build your list
- Blog Promo Checklist
- Split Testing to optimize marketing campaigns.
- Repurpose Blog posts for social media
- Essential Copywriting
- How to create email course to build your list
- Paid Ads to buid your list
- PPC Ad Copy
- PPC Optimization
- Facebook Ads Basics
- Webinars to build your list.
- Interviews to promote your brand
- Strategic Partnership
- Facebook Marketing to build your list
- Social Sharing at a glance
- Blogs to drive traffic and list building
- Blog post Optimization
- Blog Promo Checklist
- List Hygiene
- High delivery rate checklist
- Conclusion
What is a Lead Magnet
Lead Magnet:
This is basically an incentive for someone to sign up for your email newsletter for eg: A free report, Cheatsheet, Access to free training,
This needs to have specific value to the audience to who you are targeting your content.
It should make sense to the people who could potentially be your customers.
Eg: Ebooks, Reports, Whitepapers, Case Studies, PDF, podcasts, How-to videos, Tools list, Checklist or Courses. They should convey something fast and for instant gratification.
Ask Yourself This. Why would anyone share their personal information like an email to you unless they see something valuable in return?
So its completely worthwhile to take some time and get your lead magnet done. This would be a key element in any list building activity.
So How would you do this ? I mean How do you create one?
To Answer this keep the following in mind
- It needs to be exclusive
- Make it relevant to your specific Segment
- Survey Your Audience
- Keep It Simple
2-5 pages long, include images, pdf format,include visuals include graphics, get your basic contact info, Be specific
For Affiliates
The ultimate Online Marketing Resource List
The definitive guide to internet marketing
How do you start promoting your lead magnets
- Start Promoting on 3-5 social media sites
- Use Existing Email
Create a Sign up Form
Create a Signup Form for your home page
Use a basic form (Title, Explanation for the subscriber)
Prefer a double opt-in
How do you create a form in wordpress
I use getresponse plugin so let me share how I do it in get response
Steps to show how to create simple forms for your blog
Create a list, Thank You Page, etc
Choose single or double (recommended) opt-in.
- Only add essential form fields and ask for data you’ll actually use.
- Show value: how does signing up benefit subscribers?
- Use a simple, eye-catching design.
- Try A/B tests to see what forms perform best.
- Choose the list signups will be added to.
- Check if signups should be added to the autoresponder cycle.
- Include a thank you page URL.
- Use JavaScript code or service integration (like WordPress) to add it to your page.
Forms are, of course, how you get your new contacts.
- Fewer fields=more signups
- Your headline and subscription CTA should be similar
- Keep the form up high on the page
- Include social proof and/or testimonials if you have them
- If not – try reaching out to your current contacts or start an initiative to ask your (eventual) contacts what made them sign up to join your list, if they would recommend it to others.
Using Popup or Exit Intent Form on Your Website
(I know it gets irritating everytime you go to any page but there is a setting to make the pop up not show up to the repeat visitor for about 30 days
Carefully consider where to display the pop-up.
◦ Homepage? On certain blog posts or product pages?
◦ Is the location logical, based on your offer in the form?
• Let people get their bearings and explore your content before triggering the pop-up.
• Use a playful yet respectful message.
• Make it easy to close the pop-up.
• Offer valuable content. Don’t push a pop-up with a weak offer.
• Pay attention to the results. Test and optimize settings for the form type, placement, timing and frequency
How To Customize And Send A Confirmation Email As A Welcome Message
Welcome email
This is a very important email
Your welcome email should:
• Be timely. Send it as soon as a contact signs up, or within one hour.
• Include a clear, engaging subject line. Welcome emails will likely be your top performers. But you should still add a subject line that clearly states what’s inside – and tempts new signups to open it.
• Greet and welcome contacts by name.
• Provide the content you promised – and add or recommend other helpful resources. • Include a special offer or gift, like a promo code, free download or other surprise.
• Have links to your social media profiles, so new contacts can easily follow you. • Show contacts how to whitelist or add your from-field address to their ‘safe senders’ list. So they can easily find your future emails – and you can get a better deliverability rate.
• Encourage contacts to refer a friend to your content.
• Ask what they want to get from you. You can add a survey link, or ask them to reply with feedback or suggestions.
Use Marketing Automation or Autoresponders to welcome new subscribers
Marketing Using automation in a simple way is to know the subscribed condition and Sent message action
You could expand a simple welcome message into a series like
Welcome message-Send immediately upon signup
Value Content-Sent 1 0r 2 days later
Value Content-Sent 1 0r 2 days later
Value Content-Sent 1 0r 2 days later
Promotion-Sent after 1 or 2 days later
Landing Pages and how they are used to build your list?
Landing Pages
This is designed to specifically drive leads to a specific page where they would do one specific action.
Why Landing pages and why not use my home page on my website?
Well a valid question there isn’t it?
Home pages on your website not only have the content but there are other things like menu bar options, side bar content and sometimes you may run ads on your homepage… too many distractions and hence your leads may disappear in some other task . Homes pages can be disturbing and hence landing pages help us drive the lead to a specific task or action.
LP (Landing Page)creation checklist and optimization tips
Your landing page should include:
- Benefit-oriented headline
- Make it specific, relevant, and attention-grabbing.
Examples:
Here’s a quick way to [solve a problem]
“Here’s a quick way to increase your sales.”
[Number] ways to [desired outcome]
“15 proven techniques to increase open rates”
- Relevant, short body copy
- Get to the point and stay on topic.
- Hero image or video
- Use images to show an experience you offer. How visitors could use your product.
- As always, images should be high-quality
Email Marketing Strategy and Schedule
Send a personalized email with short to the point, let them know whats in it for them, Only target who would be interested
It’s just not Subscribe and Forget
What do you really want to accomplish with your list?
How do you plan to build relationships with your customers?
And Does your email campaign generate results as expected
So what exactly do you do?
Develop a weekly schedule and don’t send more than 3 emails per week
Develop your content and update
Acquire new subscribers and grow organically,
Onboard your subscribers and make a favorable first impression
Engage and Personalize campaigns
Retain Existing Subscribers with Targetted re-engagement and win back strategies
What to do when you start from Zero?
Start with someone you know or ask for a reference for a start.
Use Social Profiles
Use personal email to send them your email and explain why you want them on your email
Add a signup form in Facebook page
Add a Signup form to your Facebook page
Create a Facebook business page. Don’t use your personal account.
• Triple-check the content before you post. ◦ Avoid accidentally posting personal photos or updates!
• Use a profile picture that identifies your brand/business.
• Choose a relevant, eye-catching cover photo.
• Add a CTA (call-to-action). ◦ Make it relevant to your offer, such as ‘sign up’ or ‘buy now’.
• Complete the About section. • Post photos and videos .
• Test the ideal posting time and frequency.
• Monitor and respond to comments.
If you are using your personal email for daily emails in your offline busines you can add a signature with the link in your signature . A simple trick but helps you add to your list
Produce Video Marketing Content for Social Media
Make the topic targeted and specific.
• Provide new information or insights.
• Consider sharing a funny, poignant or amusing story.
• Video camera or phone camera.
◦ Remember to turn your phone horizontal when filming!
• Tripod
• Good, natural lighting.
• Logical location that suits the topic
• Wear solid colors and avoid patterns.
• Limit background noise.
• Relax and be yourself.
• Check you can be seen and heard.
• Imagine you’re talking with a friend.
• Record until you feel comfortable.
• Add captions, tags and music.
• Upload to your desired video hosting service.
• Use it in your lead magnet promo push
404 page Optimization Inspiration and Examples and How this can be used to build your list.
This is an error page which is displayed when a user types a wrong page or something which is not found in the website url. This could also be due to a moved or deleted page when your site grows.
To maximize this page
create a search bar
a link which takes you to your homepage
link to popular post
call to action or direct them to your newsletter
Bonus or incentives to make them come back to your home page.
What is Outreach Email?
Try partnership opportunities:
- Ask blog owners you’ve guest posted for if they’re interested in a partnership.
- Pitch an announcement or post that links back to your online course.
- Set Your goals
- Be Specific who you Target
- Find Email Address( Hunter.io)
- Personalize your messages
- Be Concise and to the point.
Why Author Biography is a Very Important Snippet in Your Guest Post
Things to include:
- Introduction Visitors should get a sense of who you are, what you do and why, and how you can help solve their problems.
- Team names and photos Introduce the people behind your business.
- Testimonials Share positive reviews or testimonials about your site, service or products.
- Graphic elements Spice up a plain-text page with photos, videos or illustrations.
- Email signup form and social media follow buttons Advertise your mailing list and social media profiles.
- Fresh content Avoid sharing outdated information.
Social Media Content Creation for List Building
Listed here are some of the very core software’s which I use everyday and I really cannot imagine myself with the first one Canva.
Images and templates: Canva http://canva.com/
Pablo https://pablo.buffer.com
Infographics: Easel https://www.easel.ly/
Piktochart https://piktochart.com/
Infogram https://infogram.com/
GIFs: Gifmaker http://gifmaker.me/
Imgflip https://imgflip.com/
Buttons: Da Button Factory https://dabuttonfactory.com/
Handy image sizing guide
Source: According to Buffer, here are the best sizes for sharing images on social media:
• Facebook 1200 x 628 pixels
• Twitter 1024 x 576 pixels
• Instagram 1,080 x 1,080 pixels
• LinkedIn 552 x 368 pixels
• Pinterest 600 x 900 pixels
• Vertical (portrait): 800 x 1,200 pixels. Ideal for Pinterest.
• Horizontal (landscape): 1,024 x 512 pixels. Ideal for Facebook, Twitter, LinkedIn,
You can use Pablo to create this size easily, and share it directly to social sites.
Buffer for social media management
$15 for a basic account
Don’t use people in images
Create a dedicated board and pin to it.
Go for Tall Images- 2:3 aspect ration
Don’t Use Link Shortners
Keep Pin Description to 100-200 haracters
Use Hashtags
Use Filters
Try and get to speak to someone real
Monitor the account and the frequency of your posts
Create a Content Calendar.
Come up with ideas for content and how
1 blog post per week on your own blog
Ideas for guest blog post
2 webinars
An ecourse
Social Share content
Tools to look out for help on your content:
Feedly
Buzzsumo
Content Forest
Content Ideator
Blogpost Headline Analyser
Now When you are new the following content formats are easy to write in your blog post and good to start your online journey.
Top5 , Top 10,
Must Haves
Beginners guide
Essential plugins
How tos
Best Practices
Don’t Forget to add your personality in your posts
You can set it up in something as simple as Google Calendar! First, create an Excel template with your columns like
• Publish date
• Blog title
• Content/details
• Keywords
• Offer/CTA You don’t need to plan too far ahead.
One month of content is enough to get started.
Then simply use the spreadsheet to keep up with your content.
Or upload it as a Google Calendar to add alerts or share with others.
Blog Commenting Etiquette Checklist
- Read the full blog post
- Contribute to the discussion ◦ Be helpful, humble and relevant
- Don’t criticize the blogger
- Limit self-promotion
Avoid:
- A CTA (call-to-action)
- Sharing content from your site
- Keyword stuffing
Always include:
- The blogger’s name
- A sincere compliment
- Use your real name
- Keep comments succinct: from 1 or 2 sentences, up to 2 paragraphs.
- Only leave a link in the comment form, not in the comment box
- Comment as soon as possible
- • Sign up for comment updates and replies
- • Leave 1 or 2 comments a day on different posts
Added value such as:
- Relevant, personal insights or anecdotes
- Thoughtful questions
- Interesting or impactful discussion points
- Bonus: Offer to share the post. Then do it!
Guest Blogging (Yeah I see the frown when you just starting)
Guest blogging… but how the hell do I get this opportunity??
To understand this here are my reasons listed.
Blog Promo Checklist
Post or schedule an update about your guest post on all of your social media platforms.
- Link back to the guest post.
- Plan for promotion on the day it is published and the days that follow too.
- Use a tracking url so that you can see the impact on traffic.
And, you can also ‘pin’ the tweet for your guest blog to your
Twitter wall to help get more visibility.
- Write an announcement and include it in your next email newsletter.
- Publish an announcement on your website if you have a space for it.
- Post a reference to your guest blog post in any relevant communities/groups on Facebook, LinkedIn, etc.
- Make sure you are tagging/copying the blog owner so they know you are promoting the post.
How to use Split Testing or A/B testing to optimize your marketing campaigns?
What is A/B testing? A/B testing (or split testing) helps you pinpoint the best marketing strategies for your business.
You can A/B test your:
• Messages
• Landing pages
• Signup forms
• Website You can also test elements like:
• CTAs (calls to action)
• Subject lines
• Message timing
• Form length
• Content
• Images
• Videos
• Headlines As you narrow down the best-performing parts of your promotional materials, you have a better chance of success.
- Let’s say you test two versions of a landing page headline. Half your visitors see Headline A, and the other half see Headline B.
- After a test period, you can review the results to determine the winning landing page/headline.
- How long should you test? Generally, you should test landing pages and forms for at least a week – and messages for about 2 days.
- You can find various testing tools online, such as the VWO calculator.
Integrate Google Analytics
- URL destination goals (like the one in our lesson):
- Track certain URLs.
- Triggered when someone visits the URL.
- Ideal for thank you pages, confirmation pages, and download pages. Visit duration goals:
- Track how many people stay on your site – and for how long.
- Choose to activate the goal when a visitor stays under or over a specific timeframe. Pages/visits goals:
- Similar to visit duration goals.
- Track the number of pages each visitor sees before leaving your site.
- Set the number of pages that activate the goal Event goals:
- Can be complicated, as you need to set up events.
You can then track things like:
- Downloads
- Time spent watching videos
- Clicks on social media buttons
- Any element your visitors interact with
How to Repurpose a Blog Post for Social Media Formats?
Keep posts at 300-500 words.
• Include a featured image and relevant meta description.
• Optimize posts to include target keywords.
• Add a call to action.
• Add a social sharing button.
• Make your content visual to get more shares.
- Decide how often to post each day.
- Promptly respond to fans.
- Tag relevant pages you mention.
- Every tweet should include
- ◦ Content offer
- ◦ Call to action
- ◦ Image
- • Retweet influencers.
- • Follow new people every day.
- • Monitor keywords and mentions.
- • Promptly respond to tweets.
- • Update your status several times a week.
- • Scan industry groups several times a week.
- • Update your company profile.
- • Research prospects.
- Add keywords to your pins.
- Add boards your contacts like to look at.
- Follow new boards each week.
- Link pins back to your website.
Essential Copywriting
How to Choose an Effective Email Course Topic
How Paid Online Ads Help You Build Your List?
Invest in paid online ads:
- Stay tuned for our next lesson on paid ad basics.
- Set an ad budget and decide how to track its performance.
- Design the ad to suit the dimensions. You can use a tool like Canva or
PicMonkey to easily create beautiful images.
- Match the course style and brand. This will create a consistent experience as leads navigate from the ad to the course landing page.
Ask fans to share your course:
- Make it easy for people to spread the word. Try social sharing buttons, click-to-tweet links, and general CTAs.
Tips for PPC Ad Copy
Here’s what Google recommends:
- Identify your special or unique offering.
- Highlight what problem your offer solves.
- You already identified this in your lead magnet.
- Include prices, promotions, and exclusives.
- People often use Google search to make a decision about something.
- Give them all the info they need to weigh up your offer.
- Entice them to take action.
- Tell people what you want them to do: sign up, download, buy, or something else.
- And make it clear what happens after they click your ad. Include at least one keyword.
- Keywords in your ad text help people see if your offer is relevant to them.
- For example, if your keyword is ‘digital cameras’, your ad headline could be „Buy digital cameras”.
- Learn how to build the best keyword list.
- Match the ad to your landing page:
- Ensure the offer in your ad is clearly displayed on the landing page it links to.
Check for common mistakes:
- In order to make sure all AdWords ads are high quality, every ad must meet professional and editorial standards.
- That means no extra spaces, sTrAnGe CAPITALIZATION, or abstract URLs for instance.
- See Google’s guide.to learn more about writing expanded text ads
PPC Optimization Basics
- Setup conversion tracking
- Check you can track and report your results
- Choose and update your keywords: • Focus on keywords that perform best for your most valuable goals
- Research your audience, so your targeting efforts make an impact.
- Develop personas to understand audience habits, then create ads that speak directly to them.
- Remember your landing pages! Check they match your ad copy and promises.
Your ads should link to relevant, well-designed landing pages. This can greatly increase conversions. Use images that are:
- High-quality
- Relevant to the ad
- Eye-catching
Consider optimizing your ads for mobile. Think about:
- Tweaking your ad copy for mobile users
- Appropriate images
- Mobile user habits
- Optimizing the landing page you link to
Facebook Ads Basics
Buffer has some great tips to get started with Facebook advertising.
See their full guide or this handy condensed version below:
Define your goals:
- Get more traffic to your landing pages?
- Get more downloads of a new resource you made?
- Get more signups to your mailing list?
Use Facebook Ads Manager to create and manage your ads.
Choose your objective:
- Use Awareness ads in Facebook when starting out to:
- Boost your posts
- Promote your page
- Reach people near your business
- Increase brand awareness
- Increase your reach
Define your audience and budget:
- Carefully consider how to customize your ads based on various demographics.
- Then specify your ad spend.
- The amount you set is the maximum you want to spend. You can specify a daily or lifetime budget.
Create your ad:
- Add an image (or video), headline and text.
Choose your ad placement:
- You can display it on:
- Facebook’s mobile news feed
- Facebook’s desktop news feed
- Facebook’s right-hand column
Place your order:
- Submit your ad. Facebook will review it, and let you know when it’s live.
Another Effective Way to build your list is webinars. Kindly check the link below
Use Interviews to promote your brand and increase your list
How to get Interviewed?
This is the way to optimizes your website to get interviewed Get interviewed for their website maybe for a quote on a marketing side , your expertise in industry, This is basically for someone who is extrovert and don’t like to write
More ideas for getting interviewed
Check your About webpage is optimized, and clearly states you’re available for interviews. ◦ Share your story and testimonials. ◦ Include your contact details and social media links. • Optimize your social media bios to highlight your expertise. • Make use of HARO (Help a Reporter Out). • Try out MyBlogU. • Approach editors and relevant blog owners to pitch your guest posting and partnership ideas.
Strategic Partnership
- Set clear goals for the partnership.
- Identify areas of overlap that make for a good partnership.
- Create a list of ‘must haves’ and ‘nice to haves’.
- Identify what you must get from a partnership (such as a bigger email list) and any bonuses you can easily abandon in negotiations (such as regular mentions in their newsletter, promotion on their site, or a share of revenue).
- Make a realistic offer, and make it as detailed as possible.
- Be objective and reasonable: try to see things from the other person’s perspective.
Important tips to remember when working with a webinar partner
Confirm the webinar topic and bullet points to cover.
- Check they’re happy for you to record and distribute the webinar.
- Agree on a joint promotion, such as sharing on their social media or emailing their audience.
- Get their presenter bio and headshot.
- Schedule a rehearsal and confirm the webinar date.
Check with your partner:
- Do they want to use their headshot or video stream in the webinar?
- How do they want to run the Q&A session ?
- Do you both have a stable Internet connection? Ethernet is best.
- Is the sound quality good?
- Are other applications like Skype disabled during the webinar?
- Do your screens appear properly in the presentation?
- When will they join you in the webinar room? Ideally, this should be 45 minutes before the start time to check everything is set up properly, and troubleshoot any issues.
Facebook Marketing and How to use it to build your list
Social sharing at a glance
Blogs:
Keep posts at 300-500 words.
- Include a featured image and relevant meta description.
- Optimize posts to include target keywords.
- Add a call to action.
- Add a social sharing button.
- Make your content visual to get more shares.
- Decide how often to post each day.
- Promptly respond to fans.
- Tag relevant pages you mention.
- Every tweet should include:
- Content offer
- Call to action
- Image
- Retweet influencers.
- Follow new people every day.
- Monitor keywords and mentions.
- Promptly respond to tweets.
- Update your status several times a week.
- Scan industry groups several times a week.
- Update your company profile.
- Research prospects.
- Add keywords to your pins.
- Add boards your contacts like to look at.
- Follow new boards each week.
- Link pins back to your website
How to use your blog to build your list fast
How to use a blog and build your list from content marketing.
Optimizing your blog post
Before publishing your blog post:
- Read it out loud.
- Add any final ideas.
- Check for typos.
- Add subtitles where appropriate.
- Trim paragraphs to 5 lines or fewer.
- Use bullet points to break up the text.
- Use short, simple sentences.
- Use clear, natural vocabulary.
- Match the blog’s style conventions.
- Submit!
Blog promo checklist
Post or schedule an update about your guest post on all your social media platforms.
- Link back to the guest post.
- Promote the post the day it’s published and for a few days after.
- Use a tracking URL so that you can see the impact on traffic. You can also ‘pin’ the tweet to your Twitter wall so more people see it.
- Include an announcement in your next email newsletter.
- Mention it on your website.
- Reference your post in relevant communities or groups on social media platforms.
- Tag or copy the blog owner, so they see you promoting it.
Tips for picking webinar topics
When choosing a webinar topic, consider these questions:
- What questions does your audience ask?
- Look at common online searches or comments on your blog posts.
- What industry topics can you confidently talk about for a half-hour?
- Consider specific, niche topics you can cover in a short amount of time.
- Which of your past blog posts performed well?
- Review your old content to inspire potential webinar topics.
- Are you open to feedback?
- Use the webinar to get real-time feedback from your audience about their struggles.
Then think about what you could do to help solve their problems.
Here are a few more ideas:
- You don’t live in a silo! Reach out to your audience via your email list, blog, or social media and ask what webinar they’d like to see.
- See what webinars other people in your industry are hosting. Is there a topic no-one’s covered? Be unique!
- Armed with a few ideas, ask yourself:
- Would I want to attend this webinar?
- Will people leave it with a solution to an actual problem?
- Will they feel they got value?
To-do list for pitching blog posts
- Pitch at least 3 relevant post ideas.
- Your posts should suit the blog’s theme and existing content, and align with what the audience comments and shares most.
- Personalize your email pitch.
- Include the owner’s or editor’s name.
- Show you’re familiar with their work.
- Include links to your most recent posts (especially other guest posts), or writing samples.
- Keep it short. ◦ Avoid a lengthy introduction.
- Get to the point.
- Check, double check, and triple check your email before sending it.
- If the blogger notices a typo or other mistake in your pitch, they might not trust you to write for their blog.
- Be confident.
- Express confidence in your skills and how you can add value to their site – without overpromising or being cocky.
- Mention the content hasn’t been published elsewhere. Original content is king.
- Use a professional email signature.
- Keep your signature short and include your blog and social media URLs.
- Use a branded email address.
- Sending from your site’s email address looks better than using a free service like Gmail.
List Hygiene
How to maintain a quality contact list:
- Remove duplicates.
- Focus on getting a high engagement rate.
- Manage unsubscribes, bounces and complaints.
How to keep your list clean from the start:
- Only use lists you opt-in to yourself.
- Remove poorly sourced subscribers from your list.
- Use confirmed opt-in forms.
- Check subscribers know who you are.
- Clearly state what you’ll send – and how often you’ll send it.
To maintain a clean list, be sure to routinely:
- Remove duplicates.
- Work to score a high engagement rate.
- Manage unsubscribes, bounces and complaints (GetResponse automatically takes care of this for you)
- Cull people who haven’t responded in the past few months
High deliverability rate checklist
Reward loyalty.
- Offer exclusive content, products, or info.
- Use your data to segment.
- Focus on content and customization.
- Use beautiful content and images.
- Update your profile or preferences link.
- Focus on the most engaged subscribers.
- A/B test to optimize content for engagement.
- Never purchase rent, borrow or accept lists you didn’t opt-in to yourself.
- Collect and request data about your subscribers at every opportunity.
- Use that data to segment and customize your messages, to match subscribers’ needs and interests.
Segment your contact list to enjoy:
- Highly-targeted communications
- Relevant content groups
- Better personalization
- More opens and clicks
- Fewer unsubscribes
- Happier contacts
Conclusion
So as you see list building is a comprehensive exercise and not just about trying to capture email on you website.
Email should be your no 1 priority to build and sustain as this is what makes your online business work .
Email is an asset and your traffic switch which no external source can control.
This take continuous and consistent action to build your audience the right way.
Feel free to contact me for any further clarification
