Email Course creation is a very effective and fast way to build your list.
This not only gives the potential customer instant gratification of having access to something which can start immediately.
It also builds trust and greater conversion for your products or services.
So You are finally ready with your email course topic.
Here are some of the features which you need to provide in your course to make this a must-have resource and build your email list. Your Course should be:
- Something you know well
- Something you can teach others
Now that’s easy right but you need to also check what your audience wants to learn, you can:
- Investigate what content they’re most engaged with – on your own blog/site or other industry influencers.
- Use AdWords to see what they search for
Answer these questions before writing:
- How will my course benefit subscribers?
- How will it help my business?
- How many lessons should I include?
- What’s the main point of each lesson?
- What should subscribers be able to do/know after each lesson?
Tips for drafting course lessons
Repurpose your existing content.
- Create engaging subject lines.
- Include the lesson number and content in your subject line.
- Don’t be salesy. Your email course should only be self-promotional at the end.
- Use short, simple sentences and paragraphs, and headings to break-up text.
- Add images or graphics to build on your message.
- Record some video content to link to in the lessons.
- Write a rough outline of each lesson email and use it to complete the content.
- You don’t have to complete one lesson before moving on to the next
- Just make sure the course is cohesive and logical at the end. At this stage, feel free to jump around as inspiration strikes.
- Reuse content, research, and just start writing!
Checklist of important things to remember in your course lessons
Include these essentials:
- The subject line and preheader for each lesson email
- Appropriate CTAs (calls to action)
- Summary of what subscribers now know, and what they’ll learn next
- Just enough text – around 200-600 words
- Bullets, headers, and lists to break up the text
- Bolded text to emphasize important points
- Up to 3 relevant links per lesson
Checklist for launching your email course
Finalize your content.
- Subject lines
- Email content
- Create a dedicated list in your account for course subscribers.
- Create a confirmation page subscribers will see after signing up. Set it up in the list settings.
- Create a course signup form in the list.
- Set up custom signup thank you page.
- Create your email course lessons as autoresponders in the list.
- Replace your lead magnet promo materials with the course promo.
- Signup forms on your site, social profiles, etc.
Online course workflow ideas
Set up an email series that’s triggered when someone opens a course email and clicks a link.
Set up an email series that’s triggered when someone hasn’t opened a course email after a certain number of days.
Your goal is to entice them back to the course.
Advanced on-demand course:
- Some people like to learn at their own pace.
- You can set up a workflow so course participants get lessons when they want them, instead of an automated schedule.
- It gives learners a more personalized experience and encourages them to finish the course.
- Use a workflow to congratulate your graduates and suggest other courses.
- This encourages participants to re-enroll and establishes you as an expert source of valuable content.
- Use this to process sign-ups, and help participants prepare for the course.
- Learners are more likely to complete the course and sign up for other offers.
- Generate buzz about your course and promote sign-ups.
- This workflow should help maximize participants and automatically funnel into the course delivery.
- Decide how often to post each day.
- Promptly respond to fans.
- Tag relevant pages you mention.
- Every tweet should include:
- Content offer
- Call to action
- Retweet influencers.
- Follow new people every day.
- Monitor keywords and mentions.
- Promptly respond to tweets.
- Update your status several times a week.
- Scan industry groups several times a week.
- Update your company profile.
- Research prospects.
- Add keywords to your pins.
- Add boards your contacts like to look at.
- Follow new boards each week.
- Link pins back to your website.
Email existing contacts:
- Share the benefits of the course. What will they learn?
- Add a compelling CTA (call to action) to sign up.
- One week after the course launch, send another email to contacts
who hasn’t opened your original announcement?
- Try a different subject line, or remind them to open the original email.
Experiment with quizzes
- Get contacts excited and engaged.
- Ensure the quiz relates to your course and encourages signups.
- Add it to your website or blog.
Promote it on your website and blog:
- Create a homepage form (or popup form).
- Promote it on relevant web pages or blog posts.
- Create a blog post with a sneak peeks of the course content.
- Spread the word at events: (Hope we get out and a chance to bring normally after Covid -19)
- Find conferences or networking events your target audience attend.
- Print and hand out promo materials, with a link to the course